Are you looking for an email marketing platform for your online business?

By on December 17, 2015

DYNO vs Mailchimp

If you want a popular solution, with over eight million users at the time of writing, MailChimp seems the obvious choice. With an attractive and intuitive user interface coupled with an impressive breadth of functionality, it arguably provides you with everything you need in order to launch and manage a successful email marketing campaign.

However, there are alternatives available, DYNO being a notable example. While it is a very young company with a relatively small user base, it markets itself as a cheaper and simpler alternative to MailChimp. But can it really stand up to the might of Freddie & Co.?

This article will provide you with a greater understanding of which option is right for you. We’ll start with a brief introduction to both companies, including their respective features and pricing options. We’ll then provide an exhaustive overview of their respective features, CMS integration capabilities and customer support options, along with anything and everything that you must know about before making the all-important decision.

Let’s get cracking!

Introducing DYNO and MailChimp

DYNO was founded in 2014 with their first project, which is a Free Email Template Builder for marketers. Their product is friendly and very easy to use. A lot of users have used it to design and deliver campaigns via their preferred platform. In early 2015, DYNO made a huge upgrade, a complete Email Marketing Platform. The result: a platform with over 10,000 users to date.

Meanwhile, MailChimp goes way back to 2001. Born as a side project and funded by two web developers, the platform now serves eight million users with 600 million emails sent per day. It is the go-to email marketing recommendation for a huge number of bloggers.

In terms of target customer, DYNO and MailChimp seem to differ very much. While MailChimp do provide for experienced users with full features, the core focus of DYNO is amateur senders such as Entrepreneur, Shop owner, Blogger who just need an easy-to-use and high deliverability services.

DYNO: The Best MailChimp Alternative?

DYNO claims to be “noticeably cheaper” than MailChimp and it is in reality.

In the table below is the detailed price comparison between the popular Monthly Plan of DYNO and MailChimp. DYNO is 20-40% cheaper than Mailchimp within the same package,, especially in the plans of 5,000 and 30,000 subscribers.

If you do not regularly send campaign, you even can save more if you buy credits from DYNO instead of MailChimp. For detail, have a look at the table below:

Photo 1 pricing

You can see there’s a vast difference in the pricing and features of both the platforms. If you need a reliable email marketing platform as MailChimp which is cheaper, then DYNO is a brilliant choice.

MailChimp: Better Functionality than DYNO?

If you’re interested in finding out more about MailChimp’s functionality, here’s a sneak peak into its features:

  • Attractive and intuitive interface
  • Easy-to-use signup form creation
  • Drag-and-drop email builder
  • Customizable email templates
  • Solid email deliverability
  • Superb analytics reporting
  • Simple split testing
  • Segmenting features
  • Comprehensive technical knowledge base
  • Customer support by email only

There’s no denying the fact that MailChimp offers a solid service. So how does DYNO compare?

In the following few sections, we are going to take DYNO’s service for a spin as a first-time user. Buckle up!

First Impressions:
It’s really hard to compare MailChimp’s and DYNO’s interfaces as both are highly remarkable in the design. However, because of having many advanced features, MailChimp seems to perform a bit slowly. It is safe to say that it is, more difficult and slow to use than DYNO.

Since DYNO is an Asian company, it appears that the copy is still being written by non-native English writers. It’s more a case of awkwardly worded sentences and typos here and there rather than overbearing incomprehensibility, but it is still somewhat distracting. One would expect that a company seeking international growth would invest in solid copy.

Photo 2 typo

After all, for the purposes of this review, let’s not place style over substance in the importance stakes. From now on we’ll put aesthetics aside and focus entirely on usability and functionality.

Signing Up to DYNO

Creating a DYNO account is a super simple process. When you arrive on the homepage you will see the Signup link at the top right menu, as the picture below:

Login - Sign Up

That’ll lead to a simple form in which you’ll fill in your name, email address and password and phone number. Once you’ve filled in your details and hit the Submit button, you will receive a confirmation email with the activation link in your email account with which you signed up.

It all seems straightforward, and gives us the freedom to get started without delay.

Creating Lists with DYNO

Creating your first list is remarkably easy, in the sense that DYNO has already done it for you.

By clicking the “plus icon” next to Subscriber Lists on the left menu, you’ll be presented with the following:

Photo 4 Create List

From this screen you can click on the Options drop down menu and choose to change List Name, List unsubscribe page.

Photo 5 List settings

That’s all there is to fit with DYNO! Creating a list is certainly a more streamlined process than you’ll find at most other email marketing service providers.

Sending Emails in DYNO

In DYNO, emails are called ‘Campaigns’. If you want to send an email, create a new campaign – just navigate to the Campaigns and click on the New Campaign link. It is a piece of cake and you’ll then be guided through a four step process:

  • Choose Template
  • Edit Template
  • Recipients
  • Send test & Deliver

Of the above, step two is the one worth focusing on. As you would expect, the Edit Template step is where you make a layout and draft your words.

When it comes to creating your email, DYNO offers two options:

Both 2 options are impressive in their functionality. It seems to me that DYNO put a heavy focus on creating emails (a sensible move for an email service provider), and it shows.

In the interests of creating content that is readable for everyone, my pick would be the Ready Templates. The templates are amazing, there are dozens of free templates and you can pay as low as $3 to reach all other high quality templates (they are for paid-user only, as they mention). One more thing makes us addicted to this platform is its out-standing builder: smoothly drag-drop, simple but effective. Normally, it takes around 15mins to finish a fancy-look email. That’s amazing!

Photo 7 editor

However, if you want to make your own style email, go with the HTML import.

Deliverability

When it comes to the deliverability of DYNO, it deliver emails via Mandrill, which is a company that belongs to MailChimp providing SMTP services.

Reviewing Analytics in DYNO

DYNO’s analytics feature is not something we are really impressed with. The report itself is so simple that amateur user can easily understand. However, advanced users may require more analytics features such as devices, location and more. Anyway, DYNO said that they have plan for an upgrade analytics next few months. So the advanced users can stay tuned for the possible changes!

Photo 8 Analytics

Is there any feature that DYNO is missing?

We identified the following MailChimp features that DYNO doesn’t appear to match:

  • A/B testing
  • Great third party app integration
  • Multi-user accounts
  • RSS-to-email

If you’re in dire need of any of the above, DYNO may not be ready for you yet. But you can expect it to come up with more features anytime soon.

Conclusion:

DYNO strikes us as the plucky upstart; the underdog. It might be a little rough around the edges – perhaps you wouldn’t want to introduce it to your mother – but for the most part, it does the business.

However, more importantly for many email marketers out there, it can be seriously cheap when compared to the competition. For example, if you have a list of 7,000 and send say, six emails per month, you’ll pay $45 for DYNO package, whereas MailChimp will cost you $75.

DYNO will do most of the work for you at a reasonable price because the service clearly isn’t as polished as MailChimp’s. While it is making a good fist of providing equivalent functionality on most fronts, the less-than-professional copy, modest aesthetics and occasionally confusing interface highlights its lower budget and relative youth as a service offering.

DYNO is already delivering (excuse the pun), there’s no doubt about it. A cynic would say that there is lots of room for improvement, while an optimist would point to an already impressive feature set, with plenty of potential for an even greater service down the line.

One thing is for sure: when it comes to choosing an email marketing service provider, DYNO is a serious contender; not to be ignored. As for MailChimp, better keep your eyes open.

What are your thoughts on DYNO? Share with us in the comments section below!

Faizan is a 17 year old young guy who is blessed with the art of Blogging,He love to Blog day in and day out,He is a Website Designer and a Certified Graphics Designer.

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Faizan is a 17 year old young guy who is blessed with the art of Blogging,He love to Blog day in and day out,He is a Website Designer and a Certified Graphics Designer.